Quitting alcohol cold turkey can feel like a daunting challenge. Many people assume that stopping drinking means an all-or-nothing approach, but that’s not the only way to regain control. In reality, a gradual reduction can be far more effective, sustainable, and safe. This approach allows you to reduce alcohol intake in a way that feels manageable, without overwhelming cravings or...

For many people, quitting alcohol feels like a battle of willpower, one that’s impossible to win. But what if the urge to drink faded away? What if alcohol stopped feeling like a necessity and became just another choice, one you no longer wanted or needed? This is exactly what hypnotherapy does. Instead of fighting cravings, it works on a subconscious...

Anxiety can be overwhelming, affecting your ability to think clearly, sleep well, or feel at ease in social situations. For many, drinking alcohol seems like a way to take the edge off—a quick escape from stress, worry, or intrusive thoughts. At first, alcohol appears to help. It slows down the central nervous system, creating a sense of relaxation. But what...

Life’s stresses and emotions can sometimes lead us to rely on alcohol as a coping mechanism. Whether it’s unwinding after work, dealing with anxiety, or managing loneliness, drinking can quickly become an automatic habit rather than a conscious choice. If you’ve been drinking more than you’d like, you’re not alone. The MESA study, published in BMC Psychology, highlights that stress...

The breakdown of a marriage is one of life’s most emotionally challenging experiences. Stress, grief, anger, and loneliness can feel overwhelming, and for many, alcohol becomes a coping mechanism. What starts as a way to take the edge off after a painful separation can gradually turn into a dependency, reinforcing negative emotions rather than helping to heal them. If you’ve...

Binge drinking is often dismissed as “just having a good time”, but the reality is that regularly drinking excessive amounts can have serious consequences for both physical health and mental well-being. If you’ve ever found yourself saying: “I’ll just have one or two,” but end up drinking far more. “I didn’t mean to drink so much,” but struggle to stop...

Alcohol plays a central role in many social settings—celebrations, family gatherings, work events, and nights out with friends. It is often associated with fun, relaxation, and bonding. But while drinking may seem harmless on the surface, over time, it can create a ripple effect of challenges in both personal and professional relationships. From communication breakdowns and emotional distance to trust...

Many people start questioning their drinking habits at some point in their lives. Whether it's a concern about how often you drink, how much you consume, or the impact it has on your well-being, understanding your relationship with alcohol is the first step toward taking back control. Alcohol plays a role in many aspects of life—celebrations, social gatherings, and even...

When we look to make meaningful changes in life, having a knowledgeable and compassionate guide can be transformative. Ailsa Frank, a British hypnotherapist with over 20 years of experience, has helped thousands of individuals overcome their struggles with alcohol. Through her innovative hypnotherapy techniques, she has become a trusted authority in alcohol reduction. In this article, we explore Ailsa's journey...

In today’s fast-paced, technology-driven world, finding time for traditional therapy can be a challenge. Yet, the need for support in reducing alcohol consumption has never been greater. That’s where the Feel Amazing App steps in, an innovative platform offering a convenient, effective, and accessible solution for managing and overcoming drinking habits through hypnotherapy. Voted “Sleep Hero” by Psychologies Magazine and...