Reduce Alcohol Addiction and Change Drinking Habits with Ailsa Frank

Drinking Out of Control?

Hypnotherapy to reduce or stop drinking alcohol

My system of alcohol addiction reduction hypnotherapy deals with the emotional issues connected to drinking too much alcohol such as; boredom and stress or upsets. The alcohol reduction hypnotherapy allows you to gain control of your choices again by breaking the habit of drinking, reprogramming your sleep patterns and releasing cravings thus setting you free.

If you are interested in appointments, contact us or click here for prices. Alternatively, visit the shop to buy hypnosis downloads

"Since the hypnotherapy, I now feel in control of the alcohol instead of alcohol controlling me."  Janet from Surrey

Hypnotherapy is a fully conscious deep relaxation where the mind is more able to take on positive suggestions thus making it easy to change alcohol habits and patterns.  You have programmed yourself to drink alcohol in the same way that someone programmes themselves to drive a car.  If you try to forget how to drink at your current level, you can't in the same way you can't forget how to drive.  The drinking habit is merely an alcohol programme in your mind.  The safe hypnotherapy relaxation will help change that alcohol programme in your mind similar to putting new software into your computer. This will allow you to create new drinking habits. You will only make the changes you want so you are very much in control. I am not going to make you stop drinking altogether if you want to still enjoy the odd glass of wine or bottle of beer.

Alcohol consumption often builds up over time becoming a habit hard to break with willpower alone or alcohol can increase following a bereavement, a prolonged illness, a financial crisis, work demands, being a parent dealing with children, relationship issues, running your own business, general pressures of modern living and social drinking pressure from fellow workers or friends.

Most clients do not want to stop drinking altogether but would instead like to reduce down alcohol to a safe limit as they may be concerned about health issues, are tired of feeling sluggish or alcohol is impacting on work performance and career.  Other people find their relationships are being affected by the effects of excess alcohol.  Hypnotherapy is a treatment which offers a solution to get you back in control alcohol. Some clients decide to give up drinking altogether a few months later as they get used to the reduction in alcohol and feel ready to let it go. Most of my clients choose to reduce down to an occasional social drink or only having an alcoholic drink at the weekend.

There are two routes you can take to reduce your drinking;

I love helping people every day to take back control of their drinking because it is so rewarding to see people happy again without a drink.

Option one: I have developed a range of hypnotherapy downloads including Take control of alcohol, Stop binge drinking for women and Stop binge drinking for men to provide you with the support to reduce alcohol addiction in the privacy of your own home. Each alcohol hypnosis download is priced at £14.99, just the cost of a few drinks. You can listen at bedtime or after work. I recommend you try the recordings as many of my customers around the world have taken back control listening to these recordings.

Option two: you can have one-to-one hypnotherapy phone appointments which are tailored to break your specific drinking habits, and this will give you an opportunity to deal with other life issues you may be facing. During the appointments, I will work through an alcohol addiction reduction plan.

Whether you decide to buy the hypnosis downloads or try the hypnotherapy appointments, I also recommend you read my book 'Cut the Crap and Feel Amazing' which trains the mind to let go of the negative, rise above the drama and get into the amazing zone including a fantastic chapter on addictions.

Hayley Goes Sober on BBC One with Ailsa Frank (2:11 mins in)


The Call Centre star Hayley Pearce faces sobriety for a month during which time she has hypnotherapy with Ailsa Frank who is an alcohol reduction expert, see her working with Hayley in this fascinating episode  ( – Tuesday 18th June – BBC Wales 10.35pm, BBC One 11pm, BBC Northern Ireland 11.30pm, and also available on iPlayer BBC 3).

A Marie Claire magazine journalist writing about Ailsa's alcohol hypnotherapy appointments

"Since the hypnotherapy to stop drinking alcohol my once-toxic relationship with alcohol has gone through an unequivocal break-up. I start to notice other small shifts. For instance, I start buying sparkling water and filling my usual wine glass with it of an evening to relax. It feels just the same as drinking wine, minus the fuzzy head and rambling conversations over dinner. I also start running more regularly and practising yoga twice a week – a goal I’d worked towards for at least a year but never quite managed. I start eating healthier lunches and dinners and getting up earlier, feeling refreshed and energised rather than shattered and slightly depressed. The change is noticeable and quite remarkable."


How many appointments?

The one-to-one hypnotherapy phone appointments are tailored to deal with individual issues to suit each clients requirements.

I like to move people on as quickly as they can safely make the changes, so most people have 2-4 sessions although some have a few more.  I try to keep it to a minimum, teaching the client what to do so they can get on with things themselves. 

If a hypnotherapist tries to sign you up for six sessions at the beginning, I would think again. Hypnotherapy works quickly moving clients forward to their goals; also each person is individual. I can have the most hardened drinker who will make the changes in two phone sessions because they are ready for it or a more moderate drinker that needs four appointments. Everyone responds differently, and you will only reduce down at a safe pace for you. The success comes from the commitment of the client to listen to the relaxation hypnosis recordings in between appointments. The hypnosis download/recording is a bit like a prescription from the doctor, if you don't take the antibiotic you can't expect the infection to go away.  If you don't listen to the hypnosis recording regularly, then it is hard to help someone as your mind needs to get used to the new changes by repetitively reprogramming the subconscious mind.  Eventually drinking less will become second nature. Some hypnotherapist will say you need to give up alcohol altogether, but I work in a way that allows you to reduce down to a safe level as most clients want to be able to still enjoy a drink on occasions.  Most clients want to reduce to sensible weekend drinking where other clients decide to give up altogether, but it is their choice as we set individual goals at the beginning of the sessions. I deal with the root of the drinking; if you don't deal with why you are drinking you may take up another bad habit, to cope with your stressful life. I recommend you use the follow-up tools which I teach to keep you on top of life not consumed by it. I teach follow up techniques such as self-hypnosis which strengthens the changes we do in the sessions.

During the first appointment, we discuss all your habits related to drinking alcohol and other issues such as stress and lifestyle. An individual appointment allows you to change other things such as family pressures, money worries, job issues or other general concerns.

The hypnotherapy for drinking less alcohol helps you release cravings and create new habits and patterns in your mind allowing you to say "no" to a drink. You will begin to see results after the first session. We deal with emotional issues such as low self-esteem, so you can feel thoroughly relaxed and comfortable around drinkers without feeling you need to drink. Most people think they feel fully confident but when you think back to the number of times you have had an extra drink from the persuasion of others you'll begin to realise that like everyone else you do need a confidence boost. 

If you are interested in appointments, contact us or click here for prices. Alternatively, visit the shop to buy hypnosis downloads

Learn more about phone appointments with Ailsa


Client comments after Hypnotherapy appointments with Ailsa Frank:

"Drinking under control since second hypnotherapy appointment and I haven't even thought about using cocaine. Feeling very calm about the future whereas before I was incredibly fearful and stressed. It feels good to be in control." Kevin from London

"It's been lovely working with you and thank you so much for helping my husband and me to take control of our drinking finally. Honestly, it's such a relief and has already had a hugely positive impact!" Hailey from Sydney

"I was drinking at least one bottle of wine per night, now I drink occasionally and never on my own. Your hypnotherapy approach allows me to have the odd drink with friends socially." Chloe from Manchester

"I was sceptical, but it turned out to be the best money I have ever spent." Jack from Cardiff

"I decided to have one-to-one appointments of hypnosis to stop drinking. I am glad I did as it allowed me to put a few skeletons from my past to rest." Louise from Newcastle

" I would like to thank you for the huge difference your hypnotherapy has made to my life; I no longer feel an urge to drink when I am stressed after work and can now for the first time put a cork back in a bottle of wine and leave some for another day." Emily from Bristol

"I can take it or leave alcohol since the alcohol hypnosis session.  It is now like a cup of tea I have one occasionally, but if I don't have one, it doesn't matter." Katie from Devon

"I think I should have done this a long time ago.  I now sleep soundly, and I am more relaxed as I have not drunk alcohol since the session which is what I want. I still get an occasional urge, but I make a coffee instead, or the feeling passes anyway." Brian from New York, New York

"Not only has my control of alcohol improved significantly but I am now less stressed due to the relaxation exercises you taught me and I am living a far healthier and happier lifestyle." Natasha from Cheshire

"Since giving up drinking, I have embarked on training for a charity run and feel good about my health and myself. Many thanks." Dave from Wolverhampton

"Feel happier, more in control and thrilled.  I was amazed to stop at one glass of wine the evening after the session." Margaret from Guildford

"Wow, what a great session.  I met friends at the pub that night as it had previously been arranged. But I felt different, I had two drinks followed by a couple of soft drinks.  I feel drinking more than a couple is just not for me anymore." Graham from Bromley

"It was such a relief when I found your website to know there are answers to my drinking problem. Since the appointment, I've not touched alcohol in the week and at a social event I drank little." Caroline from Hertfordshire

Who needs Hypnotherapy? 

My clients come from all walks of life from everyday working people to CEO's and other business leaders, singers and actors, parents of young or teenage children, Many people reach for an alcoholic drink out of habit or as a quick way to relax at the end of a long day. Here is a guide to help you understand if you could benefit from hypnotherapy. Ask yourself if you relate to any of the following:

• Is your drinking getting out of control?
• Are you drinking too much alcohol?
• Do you spend too much on alcoholic drinks?
• Is boredom fuelling your drinking?
• Are you stressed and are finding alcohol helps you to relax and unwind?
• Are you gaining weight from over drinking?
• Is alcohol affecting your relationships or does alcoholism run in your family?
• Do you binge drink regularly?
• If you drink alcohol on your own why do you think you do this?
• Do you feel the urge for alcohol and why do you think this is the case? 
• Do you think that only a few drinks per week are unrealistic?
• Do you have an overwhelming need for alcohol?
• Do you wake in the middle of the night due to wine, beer or spirits? 
• Do you use an alcoholic drink to help you get to sleep?
• Are you determined on a Monday to drink less this week, but fail to do so?
• Is feeling hung-over and groggy spoiling your weekend or affecting your job?
• Have you ever been so drunk you've not been able to remember much of the night before?
• Are you ashamed of your behaviour when you are drunk?
• Have you offended people while you were drunk?
• Are you aggressive or angry when you drink?
• Are your children unhappy with your alcohol drinking?
• Are you worried about your long-term health?
• Do you drink for the sake of it and wonder if you are an alcoholic?

The public service watchdog, the Audit Commission, has warned that the economic downturn could lead to certain health problems including misuse of alcohol.  If you answered yes to any one of the above questions then chances are it may be time to consider why you are drinking in the first place and to start to examine the emotional issues connected with the over drinking. Hypnotherapy can break the habit of drinking from the subconscious mind whilst dealing with the reasons behind the drinking.

Facts about alcohol:

• Anyone who drinks regularly can become dependent on alcohol.
• By the time a liver test detects damage, the harm may have been inflicted.

Alcohol Units can be confusing, so the easiest way to understand safe drinking levels is to never go beyond a couple of drinks at any one time and to limit your drinking to a maximum of 3 days per week.  An occasional social drink is the safest way to drink.  The body needs time off from alcohol to detox.  


If you are interested in appointments, contact us or click here for prices. Alternatively, visit the shop to buy hypnosis downloads.

Client comments after Hypnotherapy appointments with Ailsa Frank:

"I used to think I was an alcoholic but it is three years since I stopped drinking alcohol due to the hypnotherapy appointments, thanks." Tina from Durham

"I had a big drinking problem over several decades. I didn't really remember a time when I wasn't drinking. I spent a lot of time thinking about how to stop drinking but each time I tried to stop the alcohol withdrawal got the better of me as the cravings were so strong. Giving up alcohol seemed impossible. But the hypnosis alcohol help has changed that to my surprise. Now my drinking is under control and so is my weight." Pauline from Adelaide

"I was always the last one to leave the party and would hardly remember anything about what had happened. I was desperate to change but found I could not stop drinking now or ever it seemed. But that changed with the hypnosis to stop drinking with Ailsa. I feel happier and more in control.  I am thrilled. I can go to meet friends and know I will come home sober at a sensible time. I would recommend your hypnotherapy alcohol program to a friend." George from Leeds

"The hypnosis download for alcohol reduction has stopped me losing my driving license as I was regularly drink driving. If I lost my licence I would have lost everything, my job and home. I can't thank you enough." Debbie from Maidenhead

"I wish I had met you 20 years ago, it is the best money I have ever spent." Sarah from Birmingham

"I use to breathalyse myself before doing the morning school run now I have the odd drink at the weekend." Michelle from Dublin, Ireland

" I lost my job due to my alcohol abuse. Since I have found the alcohol hypnosis downloads to change drinking habits I am back to my old self. I now have a better job. I only drink occasionally with friends."  Martha from Chicago

"I love Ailsa's hypnosis downloads. The control alcohol one has changed my life. Now I listen to other titles like the Stop worrying and Releases everyday stress." Sandy from Miami, Florida

"Everyday I was being offered alcohol by mums at the pickups from play dates, after a school football match, work events, friends and families houses. To say 'no' to an alcoholic drink would make me sound like a weirdo. But since I have started listening to the alcohol hypnotherapy recordings I don't care what other people think. I just drink a small amount, have more fun and have the confidence to be myself without alcohol too. I think many people are alcoholics or verging on alcoholism but don't even know it. Is it normal to drink a bottle of wine per day, but now I don't think so. Thank you. Penny from Liverpool

"Really impressed with the results of the alcohol hypnosis appointments, very pleased.  I never imagined I could leave wine in the bottle and not feel the urge to finish it. The hypnosis recordings work really well at relaxing me." Jan from Seattle, Washington

"I found an addiction centre which wanted £5000 to help me reduce alcohol addiction.  I felt it was too extreme and I didn't have the money.  Ailsa made it easy in 2 hypnotherapy sessions to get back in control.  I did my homework of listening to the alcohol hypnosis download and the follow-up techniques which helped me with all areas of my life." Susan from London

“I use to drink ¾ of a bottle of whiskey per night plus beers on top. I haven’t touched a drop of whiskey since the hypnotherapy alcohol sessions. I feel really in control just having a couple of beers occasionally. Thanks, I am really impressed with the changes. I couldn’t have done it without the hypnotherapy.”  Gareth from Hull

“I wasn’t aware how badly depressed alcohol made me until I gave up after the hypnotherapy alcohol sessions. I feel I have got my life back. Thank you.”
Tara from Hong Kong

"My husband thought the alcohol hypnotherapy was too expensive for me to do but now he thinks it is the best money I have ever spent.  I have benefitted from our appointments which have made a big difference and I am really grateful for that, thank you. Also, I know to follow my own judgement from now on and do things that feel right without being persuaded otherwise." Jo from Darlington

"Best value, I have saved so much money since reducing down alcohol, the hypnotherapy has paid for itself already.Great." Dean from Edinburgh

“I was binge drinking so severely that I couldn’t remember what I had done the night before and often found myself in odd places I didn’t remember getting to. Since the alcohol hypnotherapy sessions, I can meet friends and have one or two drinks and then go home sober. My relationship with my girlfriend has improved and we spend the weekends doing enjoyable things rather than me being ill and hung over. Many thanks” Andrew from Brighton

“I was drinking 8 cans of lager per day since the session I have reduced down to 8 cans per week. It’s incredible!  I am glad I tried it.  I have learnt not to ask friends what they think as they told me not to go for the hypnotherapy and it has been one of the best decisions I ever made."
Lisa from Carlisle

"I craved red wine, now I don't really even think about it. Thank you" Maria from Islington

"I was reading on the BBC about going alcohol-free with stealth drinking but I found the cravings for alcohol were still strong if I abstained. It is one thing to change to alcohol-free beer or alcohol-free wine but I needed more as the cravings were still there. This is when the hypnosis for alcohol reduction helped as it changed the way I thought about alcohol. I came across Ailsa Frank's website where I purchased the hypnosis downloads Take control of alcohol and Stop binge drinking. The two titles have helped me get my life back." Michael  from Leicester

" I wasn't convinced to begin with that the hypnotherapy for alcohol would help as I was scared it wouldn't but it has.  My marriage has improved as a result. The relaxing hypnosis download really helps too. The wine sits in the fridge and I have no interest to pour it" Patricia from Ascot, Surrey

"An alcohol rehab centre wanted £3500 to stop me drinking but I didn't feel my problem was as big as that and I didn't have that sort of money.  The alcohol hypnotherapy has changed my life putting me back in control and letting go of past life stresses." Jenny from London

"Having used alcohol to get to sleep for much of my adult life it is refreshing that I sleep much better without alcohol, not waking in the night at 3 am like before. I am enjoying a much deeper sleep since listening to the alcohol hypnosis downloads. I thought I would need a personalised session but the recordings have done the trick." Valerie from Houston, Texas 

"Quitting alcohol was so difficult before I found the hypnosis. Now my family have noticed how much nicer I am. My husband said I am such a nice person now I drink less since the alcohol hypnosis therapy." Donna from Philadelphia


"I've let go of worries" Ascot Berkshire

"Since the hypnotherapy I've stopped arguing with teenage children, they seem more relaxed, and I do too" Mary from Bracknell, Berkshire 

"Thanks for the last session which was very reassuring and comforting.  Thanks for all your support." Sharon from Blackpool

"I thought alcohol rehab was the only option to stop drinking until I found your website and that is when everything began to make sense. Ailsa your approach and easy going attitude made me feel safe and not judged in any way. Your knowledge helped me understand and change my choices. I didn't realise that the hypnotherapy would be so helpful for my whole life. I am more in control and like my self more. I feel more positive and very relaxed. I feel less guilty about silly little things which in the past could have felt monumental, but now I can take them in my stride. The follow-up tools you taught me are valuable at times of stress.  I enjoy the hypnosis sleep recordings to get me off to sleep instead of drinking." Mrs K Egham, Surrey

"I didn't want to quit alcohol altogether, but I felt I was getting a bit of an addiction and binge drinking at weekends was becoming more common.  I didn't know how to stop drinking. Most Mondays I was going into work looking wrecked but the first Monday after the hypnosis I woke on that Monday morning looking ten years younger as I had been so in control of my weekend drinking.  My skin wasn't sweating and my face wasn't red anymore and that was just after a few days.  I was really impressed with the results.  Hypnotherapy is a great prevention for alcohol-related illness."  Jason from Dundee, Sccotland

"When I came across your website I was desperate for help to stop drinking. But it fills me with great happiness to be cancelling my next appointment as I feel ready and have the skills to go it alone. Thanks for your help" Tammy from Phoenix, Arizona

"Years ago I tried counselling for several months through the NHS, but it made me feel worse, and I couldn't move on with my life.  The hypnotherapy has dealt with alcohol-related anxiety problems, and I am in control for the first time in twenty years."  Daniel from Belfast, Northern Ireland

"I started drinking more heavily after a regretted abortion not only have you helped me cut down drinking but I finally feel peace over the termination." Sophie from Surrey 2008

"Relief not wanting to drink it feels a huge mountain has shifted. I feel like a different person" Jennifer from San Diego, California

"Sleeping amazingly - the quality of sleep much better and deep. Before I would wake sluggish and it would often ruin the weekend.  I thought I didn't really need hypnosis but now I wonder how I ever got this far in life without it.  The hypnosis downloads work well and I like the fact the tracks are short and easy to fit into my day"  Penny from Dallas Texas

"You have been a major contributor to me giving up alcohol.  I still had to put the effort in but I have done it, at times it wasn't easy!   The hypnosis recording really helped" Anne from Guildford, Surrey

"Since the hypnotherapy sessions, I have reduced alcohol to a sensible amount, stopped smoking and remarkably I have stopped gambling.  I have saved so much money I feel so rich!" Tom from London

"I don't know what was in the hypnosis Mp3 as I was asleep before the end every time, but I feel the difference as I am sleeping like a log." Debra from Los Angeles, California

If you are interested in appointments, contact us or click here for prices. Alternatively, visit the shop to buy hypnosis downloads.

'Take Control of Alcohol' hypnotherapy recording/MP3 download by Ailsa Frank priced £14.99 (as seen in The Sun and Natural Health magazine),

'Stop binge drinking for Men' £14.99, 'Stop binge drinking for Women' £14.99 (as seen in The Telegraph, Marie Claire and Best magazine).

Take Control of Alcohol - Hypnotherapy Download
Stop Binge Drinking for Men - Hypnotherapy Download
Stop Binge Drinking for Women - Hypnotherapy Download

Ailsa Frank registered hypnotherapist and member of the General Hypnotherapy Register has already helped thousands of people take control of their drinking and urn their lives around. You can try one-to-one telephone appointments or you can buy her tried and tested alcohol hypnosis downloads which are a complete program on their own, try  'Take Control of Alcohol' 'Stop Binge drinking for Women' OR 'Stop Binge drinking for Men'

More information;

How hypnotherapy can help to cut down your drinking?

More women are reaching for a glass of wine at the end of a long day either looking after small children or to alleviate the stress of juggling a busy life. Hypnotherapy is a great way to get back in control of your alcohol intake. read more

Alcohol hypnotherapy expert, Ailsa frank, who specialises in alcohol hypnosis reduction, has helped thousands of people to take back control of their drinking or to stop drinking alcohol altogether using hypnotherapy. 

Here is how I can help you to change your drinking and stop alcohol abuse;

I can help you to get in control of your drinking habits and reduce down using my hypnotherapy alcohol reduction program with personalised phone appointments or hypnosis downloads all in the privacy of your own home. Join the thousands of people who have taken back control of alcohol the Ailsa Frank way.

I connect with clients all around the world. If you are interested in appointments with me or you have a question contact us or see my prices. Alternatively, visit my shop for alcohol addiction reduction hypnosis downloads which you can begin listening to today.


If you are interested in appointments or have a question please fill in the form or call 01276 683123. Alternatively, visit the shop to buy hypnosis downloads.

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