Stop Drinking & Alcohol Reduction Hypnotherapy | Ailsa Frank
Stop Drinking & Alcohol Reduction Hypnotherapy with Ailsa Frank
Take Back Control of Your Relationship with Alcohol
As featured: BBC, Telegraph, Marie Claire, The Sun, Daily Mail
How hypnotherapy helps you take back control
Hello, I’m Ailsa Frank. For over twenty years, I have been a leading alcohol reduction hypnotherapist in the UK, connecting with clients around the world. I have helped thousands of people—just like you—to break the cycle of alcohol, reduce their intake, or stop altogether.
My clients are everyday people: stay-at-home mums, working parents, business owners, single people living alone, celebrities, and those navigating divorce, heartbreak, or bereavement. We often think of alcohol issues as "clinical," but usually, they are just emotional habits that have got out of hand.
Your hypnotherapy appointments with me are designed to help you release the habit of drinking and dissolve cravings. But we go deeper than that; we deal with the emotional root causes, whether that is low self-esteem, boredom, loneliness, stress, sleep problems, or the pressure to "unwind" after work.
My alcohol reduction program isn't about willpower; it's about changing your mindset. I help you gain control of your choices by dissolving the need for the drink. Using alcohol aversion techniques and positive coping strategies, drinking less will eventually become second nature to you.
“Since the hypnotherapy, I now feel in control of the alcohol instead of alcohol controlling me.”
— Janet, Surrey
As Seen on BBC One: Hayley Goes Sober
The Call Centre star Hayley Pearce faced sobriety for a month, during which she had hypnotherapy with me. You can see me working with Hayley in this fascinating episode (originally on BBC One and BBC Wales). https://www.bbc.co.uk/programmes/p07c6bkf
How many hypnotherapy appointments will I need?
I typically work with clients over 2 to 4 appointments. I believe in a bespoke approach—some hypnotherapists might try to sign you up for a long, expensive course or demand you give up alcohol entirely on day one. I don't work that way. I start with a minimum of two appointments, with further sessions booked only based on your individual needs.
Where do the sessions take place?
- At home on the phone: I connect with English-speaking clients worldwide (UK, Europe, USA, Australia) via phone or WhatsApp audio, which works exceptionally well for hypnotherapy.
- In-Person: I also see clients face-to-face at my Portland Clinic in Wimpole Street, London (W1).
To Book now contact us for appointments or click here to view prices
What to expect in your hypnotherapy appointment
I know it can be nerve-wracking to start, but I aim to make every session uplifting.
- The First Appointment (90 Minutes): The first half is a relaxed discussion. We talk about what is going on in your life and your current relationship with alcohol. In the second half, I guide you through a tailored hypnotherapy session to release root causes and begin changing your relationship with drinking immediately.
- Follow-Up Appointments (60–75 Minutes): These are usually spaced two weeks apart to reinforce the changes and address any new layers that come up.
Hypnotherapy phone sessions with Ailsa
What exactly is hypnotherapy?
Think of hypnotherapy as a fully conscious, deep relaxation. It feels a bit like that lovely, heavy moment when you wake up in the morning but can’t be bothered to get up yet. You are safe, in control, and awake the whole time.
In this relaxed state, your mind is more open to positive suggestions. Your current drinking habit is simply an "alcohol programme" running in your subconscious. The hypnotherapy acts like a software update—we rewrite that old programme, allowing you to easily create new habits. It is a powerful shift in thinking that helps you finally make the choices you’ve been trying to make for years.
How will I feel after the hypnotherapy?
Results often start after the first session, but this is a process. As the new habits embed, the "old style drinking you" will become a distant memory. Clients report feeling:
- Diminished cravings: You simply think less about alcohol.
- Empowered: You can easily say "no" to a drink without feeling deprived.
- Refreshed: You sleep better and wake up feeling clear-headed.
- Confident: You feel at ease in social situations without a glass in your hand.
- Happier & Calmer: You feel more motivated at work and have more productive evenings and weekends.
Is this right for me? (Recognising the signs)
Before booking, you might feel sceptical or worried that it "won't work for you." That is completely normal. Most of my clients say they wish they had done this sooner.
Do any of these sound familiar?
- Alcohol to Unwind: Reaching for a drink the second you finish a stressful day.
- Weekend Regret: Waking up with shame, guilt, or memory blackouts after binge drinking.
- Controlled by Alcohol: Being determined on a Monday to drink less, but failing by Wednesday.
- Hidden Habits: Drinking alone, hiding bottles, or drinking to sleep.
- Emotional Numbing: Drinking because you are bored, lonely, or anxious.
- Health Impact: Feeling sluggish, gaining weight, or worrying about health issues.
- Relationship Strain: Arguments, aggression, or offending loved ones while drunk.
If you answered "yes" to any of these, you aren't "broken"—you just need the right tools to change.
Success Stories: What my clients say
“My once-toxic relationship with alcohol has gone through an unequivocal break-up... I’ve started running, practising yoga, and eating healthier. The change is noticeable and quite remarkable.”
— Journalist, Marie Claire Magazine
“Relief. It feels like a huge mountain has shifted. I feel like a different person.”
— Jennifer, San Diego, California
“I was drinking at least one bottle of wine per night; now I drink occasionally and never on my own. Your hypnotherapy approach allows me to have the odd drink with friends socially.”
— Chloe, Manchester
“I was sceptical, but it turned out to be the best money I have ever spent. I feel liberated.”
— Jack, Cardiff
Prefer to start on your own? Get my App
If you aren't ready for one-to-one sessions yet, you can begin listening immediately with my Feel Amazing Hypnotherapy App. It features over 60 recordings.
- Full Access: Costs less than £1 per week (£45 annual membership or £7.99 monthly).
- 6 free titles for everyone.
- “I really love this app... clear and calming voice. It is working wonders for me.” – Google Play Review.
Recommended hypnotherapy titles:
- Take Control of Alcohol
- Stop Drinking Go Sober
- Stop Binge Drinking for Women
- Stop Binge Drinking for Men
Whether you want to reduce your intake or stop altogether, I can help you.
Join the thousands of people who have taken back control of alcohol the Ailsa Frank way.
The Science & Research: Why Hypnotherapy Works
Hypnotherapy is a practical, evidence-based tool. While it is famous for stopping smoking, recent research shows it is highly effective for rewriting alcohol habits.
Clinical Evidence
Hypnotherapy can have a positive effect on reducing drinking. In a study of 31 participants being treated for alcohol use disorder, the group receiving hypnotherapy reported higher rates of complete abstinence and less emotional stress compared to those using Motivational Interview Therapy.
Why it matters now: Facts about alcohol harm
The Audit Commission and Institute of Alcohol Studies have highlighted that economic pressure often leads to increased alcohol misuse.
- Cancer Risk: Around 4% of UK cancers are caused by alcohol.
- Record Levels: In 2023, alcohol-specific deaths in England reached their highest level since records began.
- The Cost: Alcohol harm costs society £27.4 billion a year.
A positive note on safety
Alcohol units can be confusing. The safest way to approach drinking is to give your body regular breaks to detox. An occasional social drink is far safer than daily consumption.
You don't have to become a statistic. Hypnotherapy helps break the habit from the subconscious mind while dealing with the emotional reasons behind the drinking, allowing you to move forward quickly with new, sober, and happy habits.
Facts about alcohol harm in England
The bill to society
Alcohol harm costs £27.4 billion a year in England. That includes crime & disorder (£14.6bn), NHS/healthcare (~£5.1bn, with ~£3bn in A&E and admissions), lost productivity to the wider economy (£4.6bn), and social services (£2.9bn). That’s roughly £485 per person on average (higher in the North East). Source: Institute of Alcohol Studies. (Institute of Alcohol Studies)
Cancer risk that often gets missed
Around 4% of UK cancers—about 17,000 cases a year—are caused by alcohol. All types of alcoholic drink increase risk of at least seven cancers (breast, bowel, head & neck, oesophageal, liver, stomach). Health charities are calling for clearer warning labels and a new national alcohol strategy. (stsft.nhs.uk)
Deaths at record levels
In 2023, England saw 8,274 alcohol-specific deaths (rate 15.0 per 100,000)—the highest since records began; up 4.6% vs 2022 and 63.8% vs 2006. Alcohol-related deaths (a wider measure) also hit a record high in recent years. (GOV.UK)
Pressure on hospitals
There were 342,795 alcohol-specific hospital admissions in 2021–22 (rate 626 per 100,000). That’s one of the clearest signs of pressure on A&E and inpatient care. (GOV.UK)
How many people need help
An estimated ~608,000 adults in England are alcohol-dependent in a typical year, while far fewer get structured treatment. (Access varies by area and service capacity.) (GOV.UK)
Why this matters now
Post-pandemic drinking patterns, stretched services, and low awareness of cancer risk have pushed harms to the forefront. Leading organisations are urging clearer health messaging and policy action. (GOV.UK)
Sources:
Institute of Alcohol Studies – Economy & costs (breakdown and per-head figures). (Institute of Alcohol Studies)
OHID (Gov.uk) – Alcohol Profile, Feb 2025 (deaths and trends). (GOV.UK)
OHID (Gov.uk) – Hospital admissions 2021–22 (342,795 figure). (GOV.UK)
OHID (Gov.uk) – Alcohol dependence estimates (~608k adults). (GOV.UK)
South Tyneside & Sunderland NHS / WCRF – Cancer risk & £100m NHS cost; calls for clearer labels. (stsft.nhs.uk)
The public service watchdog, the Audit Commission, has warned that the economic downturn could lead to specific health problems, including misuse of alcohol. If you answered yes to any one of the above questions, then chances are it may be time to consider why you are drinking in the first place and to start to examine the emotional issues connected with the overdrinking. Hypnotherapy can break the habit of drinking from the subconscious mind whilst dealing with the reasons behind the drinking.
More Client Testimonials
"Drinking under control since the second hypnotherapy appointment, and I haven't even thought about using cocaine. I feel very calm about the future, whereas before I was incredibly fearful and stressed. It feels good to be in control." Kevin from London
"It's been lovely working with you, and thank you so much for helping my husband and me to take control of our drinking finally. Honestly, it's such a relief and has already had a hugely positive impact!" Hailey from Sydney
"I was drinking at least one bottle of wine per night; now I drink occasionally and never on my own. Your hypnotherapy approach allows me to have the odd drink with friends socially." Chloe from Manchester
"I was sceptical, but it turned out to be the best money I have ever spent. I feel liberated to stop alcohol abuse." Jack from Cardiff
"I decided to have one-to-one hypnosis appointments to stop drinking. I am glad I did as it allowed me to put a few skeletons from my past to rest." Louise from Newcastle
" I would like to thank you for the huge difference your hypnotherapy has made to my life; I no longer feel an urge to drink when I am stressed after work and can now, for the first time, put a cork back in a bottle of wine and leave some for another day." Emily from Bristol
"I can take it or leave alcohol since the alcohol hypnosis session. It is now like a cup of tea. I have one occasionally, but if I don't have one, it doesn't matter." Katie from Devon
"I think I should have done this a long time ago. I now sleep soundly, and I am more relaxed as I have not drunk alcohol since the session, which is what I want. I still get an occasional urge, but I make a coffee instead, or the feeling passes anyway." Brian from New York, New York
"I used to think I was an alcoholic, but it has been three years since I stopped drinking alcohol due to the hypnotherapy appointments, thanks." Tina from Durham
"I had a big drinking problem over several decades. I didn't really remember a time when I wasn't drinking. I spent a lot of time thinking about how to stop drinking, but each time I tried to stop, the alcohol withdrawal got the better of me, as the cravings were so strong. Giving up alcohol seemed impossible. But the hypnosis alcohol help has changed that to my surprise. Now my drinking is under control and so is my weight." Pauline from Adelaide
"I was always the last one to leave the party and would hardly remember anything about what had happened. I was desperate to change, but found I could not stop drinking now or ever, it seemed. But that changed with the hypnosis to stop drinking with Ailsa. I feel happier and more in control. I am thrilled. I can go to meet friends and know I will come home sober at a sensible time. I would recommend your hypnotherapy alcohol program to a friend." George from Leeds
"The hypnosis download for alcohol reduction has stopped me from losing my driving license, as I was regularly drink-driving. If I had lost my licence, I would have lost everything: my job and my home. I can't thank you enough." Debbie from Maidenhead
"I wish I had met you 20 years ago, it is the best money I have ever spent." Sarah from Birmingham
"I used to breathalyse myself before doing the morning school run now I have the odd drink at the weekend." Michelle from Dublin, Ireland
" I lost my job due to my alcohol abuse. Since I have found the alcohol hypnosis downloads to change drinking habits, I am back to my old self. I now have a better job. I only drink occasionally with friends." Martha from Chicago
"I love Ailsa's hypnosis downloads. The control alcohol title has changed my life. Now I listen to other titles like " Stop Worrying and Release Every Day Stress." Sandy from Miami, Florida
"Every day I was being offered alcohol by other mums at the pickups from playdates, after a school football match, work events, friends' and families' houses. To say 'no' to an alcoholic drink would make me sound like a weirdo. But since I have started listening to the alcohol hypnotherapy recordings, I don't care what other people think. I now drink a small amount, have more fun and have the confidence to be myself without alcohol too. I think many people are alcoholics or verging on alcoholism, but don't even know it. Is it normal to drink a bottle of wine per day, but now I don't think so. Thank you. Penny from Liverpool
"Really impressed with the results of the alcohol hypnosis appointments, very pleased. I never imagined I could leave wine in the bottle without feeling the urge to finish it. The hypnosis recordings work really well at relaxing me." Jan from Seattle, Washington
“I used to drink ¾ of a bottle of whiskey per night, plus beers on top. I haven’t touched a drop of whiskey since the hypnotherapy alcohol sessions. I feel really in control just having a couple of beers occasionally. Thanks, I am really impressed with the changes. I couldn’t have done it without the hypnotherapy.” Gareth from Hull
“I wasn’t aware of how badly depressed alcohol made me until I gave up after the hypnotherapy alcohol sessions. I feel I have got my life back. Thank you.” Tara from Hong Kong
"My husband thought the alcohol hypnotherapy was too expensive for me to do, but now he thinks it is the best money I have ever spent. I have benefited from our appointments, which have made a big difference, and I am really grateful for that. Thank you. Also, I know to follow my own judgement from now on and do things that feel right without being persuaded otherwise." Jo from Darlington
"Best value, I have saved so much money since reducing alcohol, the hypnotherapy has paid for itself already.Great." Dean from Edinburgh
"Since the hypnotherapy I've stopped arguing with teenage children, they seem more relaxed, and I do too" Mary from Bracknell, Berkshire
"Thanks for the last session which was very reassuring and comforting. Thanks for all your support." Sharon from Blackpool
"I thought the alcohol reduction centre was the only option to stop drinking until I found your website, and that is when everything began to make sense. Ailsa, your approach and easy-going attitude made me feel safe and not judged in any way. Your knowledge helped me understand and change my choices. I didn't realise that hypnotherapy would be so helpful for my whole life. I am more in control and like myself more. I feel more positive and very relaxed. I feel less guilty about silly little things which in the past could have felt monumental, but now I can take them in my stride. The follow-up tools you taught me are valuable during times of stress. I enjoy the hypnosis sleep recordings to get me off to sleep instead of drinking." Mrs K Egham, Surrey
"I didn't want to quit alcohol altogether, but my binge drinking at weekends was becoming more common. I didn't know how to stop drinking. Most Mondays, I was going into work looking wrecked, but the first Monday after the hypnosis, I woke on that Monday morning looking ten years younger, as I had been so in control of my weekend drinking. My skin wasn't sweating, and my face wasn't red anymore, and that was just after a few days. I was really impressed with the results. Hypnotherapy is a great prevention for alcohol-related illness." Jason from Dundee, Scotland
"Years ago, I tried counselling for several months through the NHS, but it made me feel worse, and I couldn't move on with my life. The hypnotherapy has dealt with alcohol-related anxiety problems, and I am in control for the first time in twenty years." Daniel from Belfast, Northern Ireland
"I started drinking more heavily after a regretted abortion. Not only have you helped me cut down drinking, but I finally feel peace over the termination." Sophie from Surrey 2008
I connect with clients all around the world. If you are interested in phone appointments with me, or you have a question, contact us or see my prices. Alternatively, visit my shop for alcohol reduction hypnosis downloads, which you can begin listening to today.
“I was binge drinking so severely that I couldn’t remember what I had done the night before and often found myself in odd places I didn’t remember getting to. Since the alcohol hypnotherapy sessions, I can meet friends and have one or two drinks and then go home sober. My relationship with my girlfriend has improved, and we spend the weekends doing enjoyable things rather than me being ill and hungover. Many thanks, Andrew from Brighton
“I was drinking 8 cans of lager per day since the session, I have reduced down to 8 cans per week. It’s incredible! I am glad I tried it. I have learnt not to ask friends what they think, as they told me not to go for the hypnotherapy, and it has been one of the best decisions I ever made."Lisa from Carlisle
"I craved red wine, now I don't really even think about it. Thank you" Maria from Islington
"I was reading on the BBC about going alcohol-free with stealth drinking, but I found the cravings for alcohol were still strong if I abstained. It is one thing to change to alcohol-free beer or alcohol-free wine, but I needed more, as the cravings were still there. This is when the hypnosis for alcohol reduction helped, as it changed the way I thought about alcohol. I came across Ailsa Frank's website, where I purchased the hypnosis downloads Take control of alcohol and Stop binge drinking. The two titles have helped me get my life back." Michael from Leicester
"I wasn't convinced to begin with that the hypnotherapy for alcohol would help, as I was scared it wouldn't, but it has. My marriage has improved as a result. The relaxing hypnosis download really helps, too. The wine sits in the fridge, and I have no interest in pouring it" Patricia from Ascot, Surrey
"An alcohol reduction centre wanted £3500 to stop me drinking, but I didn't feel my problem was as big as that, and I didn't have that sort of money. The alcohol hypnotherapy has changed my life, putting me back in control and letting go of past life stresses." Jenny from London
"Having used alcohol to get to sleep for much of my adult life, it is refreshing that I sleep much better without alcohol, not waking in the night at 3 am like before. I am enjoying a much deeper sleep since listening to the alcohol hypnosis downloads. I thought I would need a personalised session, but the recordings have done the trick." Valerie from Houston, Texas
"Quitting alcohol was so difficult before I found the hypnosis. Now my family have noticed how much nicer I am. My husband said I am such a nice person now. I drink less since the alcohol hypnosis therapy." Donna from Philadelphia
