Cut the Crap and Feel Amazing - (Paperback) Published by Hay House

Ailsa Frank provides you with the knowledge and tools you need to take control of your life and ensure that it follows a more positive direction - work, relationships, health, finance, finding love and more.

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  Description    Reviews & Book Signings    Chapters    About the Author    Also recommended    FAQ  


Cut the Crap and Feel AMAZING paperback, audio and ebook by Hay House Publishing

'Cut The Crap And Feel Amazing by Ailsa Frank (Hay House) is a dip-in, no-nonsense guide to shedding habits that are holding you back. Utilising the power of positive thinking and self-hypnosis, the book delivers actionable tips on how to reframe your thoughts on everything from alcohol reduction and clearing debts to dealing with heartache and health.' Marie Claire Magazine

Have you ever felt stuck or unmotivated about life? Are there things you want to do or dreams you want to achieve, but you don’t know how to get started or how to reach your goals? In Cut the Crap and Feel Amazing, experienced hypnotherapist Ailsa Frank provides you with the knowledge and tools you need to take control of your life and ensure that it follows a more positive direction – the direction in which you want it to go. The techniques described in this book will help you to cut out the negative habits in your life and make improvements where they are needed – work, relationships, health, finance, finding love and more. Making regular small changes to your mindset will enable you to make bigger changes in your life. You don’t need to know your whole life plan, you just need to focus on one small thing to get yourself started. Cut the Crap and Feel Amazing offers a helping hand to get you on track and keep your life moving forward in a positive direction.

Easy to read, effortless to navigate with chapter summaries, step by step tips and motivational techniques to make you more successful with an 'I can do it' attitude. Written with common sense guidance, client stories and great anecdotes to help you see how you too can get into the AMAZING zone. Experienced hypnotherapist Ailsa Frank provides you with the tools you need to be able to take control of your life.

When Ailsa started working in therapy in 2005 she found few people would admit to being stressed but in recent years she finds most people openly talk about stress and how it impacts on their lives. “With the recent recession, elections and terrorism stress combined with people living more pressurised lives, I know it’s the right time for this book to give you a bit of support to get you back into the positive again,” says Ailsa. She combines her techniques and extensive experience with clients to teach you how to help yourself.  

Many people are looking for ways to improve their lives. This book delivers the answers for coping better with everyday living and building a brighter future. 

The information contained in this book will make your dreams more positive and then help you to make those dreams come true.

"Life has become much easier since reading the book."

Click here to buy ‘Cut the Crap and Feel AMAZING’ by Author Ailsa Frank. Paperback priced £10.99. Also available as an e-Book or digital book from all eBook shops

BBC Radio Surrey interview about the book

From the moment you start reading this book (as mentioned in the Independent, Daily Mail, Bella, Woman's Weekly) you will begin to change the way you think. The creative techniques will free your mind from negative rigid thoughts patterns.

"No Worries. Long-term fretting can play havoc with your health. A leading hypnotherapist [Ailsa Frank] tells Bella how to let go ... [10 tips from Cut the Crap and Feel Amazing by Ailsa Frank] Journalist Amanda Riley-Jones, Bella Magazine.

More Information

• Do you want to improve your life?
• Do you want to release fears and anxiety?
• Do you want to improve your relationships?
• Do you want to be more accomplished?

• Do you want to find love?
• Do you want to enjoy parenting?
• Do you want to overcome an addiction?
• Do you want to be more dynamic?

• Do you want to break bad habits?
• Do you want to be less stressed?
• Do you want to be an improved version of yourself?
• Do you want to be comfortable about your finances?
• Do you want to rise above the negative?
• Do you want to deal with everyday pressures?
• Do you want to overcome a past bereavement or loss?
• Do you want to create an AMAZING life?


Marie Claire Magazine

'Cut The Crap And Feel Amazing by Ailsa Frank (Hay House) is a dip-in, no-nonsense guide to shedding habits that are holding you back. Utilising the power of positive thinking and self-hypnosis, the book delivers actionable tips on how to reframe your thoughts on everything from alcohol reduction and clearing debts to dealing with heartache and health.'

Health & Fitness Magazine
"It's packed with simple ways to beat stress, meet your goals and generally feel good."

Woman’s Weekly Magazine
"This book provides you with the knowledge and tools you need to head in a positive direction and free your mind from negative thoughts and patterns." 

Michelle Reeves Review

 I'm so excited to share another book that kick-started my journey to joy and led me to make the big, fat, hairy goal to experience JOY every day! This book was gifted to me by the author Ailsa Frank and it's the fabulously titled Cut the Crap and Feel AMAZING. 

Don't you just LOVE that title? Makes you want to dive right in and learn all the lessons it has to teach! Read more

Bella Magazine

"No Worries. Long-term fretting can play havoc with your health. A leading hypnotherapist [Ailsa Frank] tells Bella how to let go ... [10 tips from Cut the Crap and Feel Amazing by Ailsa Frank] " Journalist Amanda Riley-Jones

Bod for Tea Blog Review

“Throughout her book, Ailsa talks about rising above the drama and negativity through some simple techniques – there’s more than one technique listed in the book so you can choose what works for you. To give you an example, I particularly like the idea of separating myself from my past by thinking of events in my life as stepping stones;

I LOVE this because it lets me see my past behaviour, my negativity before I started this journey, as part of learning how I DON’T want to live my life. See how that turns it into a positive?"

Michelle from bodfortea blog review.

LifeIn Magazine Book reviewer.

"It is written in such a way that it makes you want to stop making excuses and to get on and do something about it. It is very clearly set out, easy to read and logical so you’ll want to read on and start putting into practice what Ailsa suggests. ‘Focus on the life you want, not the life you have had’ pretty much sums it up so if you are feeling a bit weighed down, need a bit of inspiration to kick start and new you and a new life add 'Cut the Crap and Feel AMAZING' to your reading list." read more

Destination Delicious Blog

“My favourite tip in the book was the mantra, 'I can do it, I am doing it, it is done, it is amazing.'  I find these words particularly helpful when faced with a task that at first glance seems overwhelming.

I'd definitely recommend this book to anyone in need of a pep talk to banish negative thoughts for good.”  Destination Delicious book reviewer, read more

Go Lightly Blog

“As you may already know, I can be quite critical of certain self-help writing, especially things that get you whipped up into a great mood, but that then leave you hanging with nothing further to work with...Good news. This book isn’t like that. Phew! There are lots of exercises at the start of the book that involves using positive language and creative visualisation to get yourself feeling more optimistic, less stressed and more motivated. Then, happily, the book moves on to making all kinds of active choices and decisions, and there’s a chapter at the end that’s partly about not making any more excuses. It makes the reader feel accountable and able to effect change in a practical way”  Penny Go Lightly blog, read more

Mahesh Sowani Blog

Feel amazing is the mantra that Ailsa Frank Cut the crap and feel amazing offers. Yes feeling amazing is a very important aspect of this book which offers techniques to solve all your problems pertaining to money, health, relationships, parenting, depression etc. read more


"Hi Ailsa, I have just bought a copy of your book and it is AMAZING! Your message has started to sink in immediately and without effort. I'm going to read one chapter per day, and at the same time put the ideas which resonate most with me into practice. Thank you again :), and I listened to your free download (Stop Worrying) before I purchased the book"

“Ailsa’s warmth comes across in her writing. You feel like she is like a good friend gently coaching you into the amazing zone.”

“This book is straight to the point in a good way. It does what it says on the tin helping you to make changes.”

“Anyone can read this book from children to adults. It makes you change your perspective on life and gives you a positive lift to feel amazing.”

“I bought 2 copies one for myself and one for my 82-year-old mother who lost my dad last year.  After a few weeks, my mum said “Are you reading the book?”, I hadn’t found the time, she said “Get reading, it is fantastic” so I took my Mums advice and found the time. It definitely is a great read, written in a way that helps you cope with everyday things better. Mum was feeling a great comfort after reading it as it helped her to shift the loss of Dad. I have now bought a third copy for my twenty-four-year-old daughter who is going through some career challenges.  It seems like a good idea to get the whole family into the amazing zone.”

“I read the whole book through within a few days, then I re-read and re-read I found I couldn’t put it down.  Now I keep it by my bedside and pick it up for a positive boost. I have noticed my attitude to life, my kids and children in the nursery where I work have changed. I understand children better than before. I feel more positive generally, in fact, I think this book should be part of the curriculum for all teachers because it makes so much sense. My 9-year-old daughter asked if she could read it as I was enthusing about the book so much. So I cherry-picked a few chapters for her to read, afterwards, she said ‘I will never be rude to you again and the techniques have helped to reorder my brain so I feel more relaxed.’”

“Just returned back from soaking up the sun and genuinely enjoyed reading the book whilst away. I am feeling fabulous and positive!”

“Cut the Crap and Feel Amazing gives you really practical tips to incorporate into your everyday life to make a real difference to the way you feel.”

"I find the book fantastic as it teaches you easy to do techniques from the beginning of chapter one. Everything makes sense, unlike other self-help books I have read. The stories in the book are inspiring. Before reading it I felt I am not living in a good area at the moment but using the Amazing technique has started to change my perception of where I am living. I am starting to focus on the Amazing rather than the 'not amazing' and it is working. I love the Smile chapter which is lifting my depression. I am planning changes to help myself and getting on with doing things rather than thinking about it. I can see the positive changes happening to me already."

Book Signings

Book Launch / Signing Film

BBC Radio Surrey interview about the book

Ailsa Frank Book Signing event photos

Chapter List

1.  Get into the AMAZING zone - This chapter is about rising above the negative and believing everything will work out AMAZINGLY well so your mind comes up with solutions and you feel good about every situation.  By creating a strong AMAZING zone feeling you can rise above any dramas and make AMAZING things happen.
2.  SMILE - Learn to use your SMILE to increase positive feelings which strengthen your AMAZING zone feelings.
3.  Cut the crap and let go of worries - This chapter is about letting go of repetitive negative thoughts, anxiety and depressed trapped feelings to take control of your mind to feel comfortable about the past and positive about the future.
4.  Choices and decisions - This chapter is about changing the choices and decisions you make in everyday life to get your life on a positive course.
5.  I can do it - This chapter is about getting out of the rigid limiting thinking and replacing it with motivation for getting things done.
6.  Money and wealth - Making the most of your money.
7.  Debt - Understanding how to take control of your debt.
8.  AMAZING money stories - Inspiring money stories and techniques to generate AMAZING money for yourself.
9.  Relationships - Understanding each other and creating harmonious relationships with your partner, colleagues, friends.
10.  Relationship rules - By understanding simple rules will help you build a formula for positive relationships.
11.  Stress, rest and relaxation - Taking back control of your stresses.
12.  Health - Keeping yourself well and managing health issues.
13.  Addictions and obsessions - How to take back control of addictions to Alcohol, Anti-ageing, Body image, Drugs, Food, Gambling, Gaming, Gossip, Pornography, Shopping, Smoking, Stress and anxiety, Technology, Theft, Work.
14.  Heartache, bereavement, divorce and loss - This chapter will help you to move your mind on from loss, feel comfortable again and see a positive future.
15.  Finding love - This is about moving on from the past, getting back to your true self to be able to meet the right person for you.
16.  Parenting - This is about understanding how to communicate with your children to build a relationship that lasts a life time, learning to know what to say and when to say nothing.
17.  Cut the excuses and feel at home in your life - This chapter is about letting go of the excuses that stop you from making the changes you need and learning to be selective about what you put in your life so you can feel at home in your life.

About the Author

Ailsa FrankAilsa Frank is a leading hypnotherapist with a compassionate yet no-nonsense approach who teaches the AMAZING zone technique. Through one-to-one therapy and her range of successful hypnotherapy recordings, Ailsa has already helped thousands of people to identify what they need to change in order to improve their lives and then to make those changes by moving their minds on from the past. She will help many more people with her first self help book ‘Cut the Crap and Feel AMAZING.

 “This is the book I have wanted to give clients for the past ten years. But, until now, it didn’t exist. I know it will help the people who read it.” Ailsa Frank

Ailsa’s work as a hypnotherapist has been featured in numerous articles in national newspapers and magazines.

Previous press coverage:

"No Worries. Long-term fretting can play havoc with your health.A leading hypnotherapist [Ailsa Frank] tells Bella how to let go ... [10 tips from Cut the Crap and Feel Amazing by Ailsa Frank] Journalist Amanda Riley-Jones, Bella Magazine.

"In the month following my first session [with Ailsa] I have earned an extra £1000." Journalist writing in The Express.

"Sarah left the session feeling cleansed and transformed, with a strong sense of having let a significant weight go." Case study, The Daily Mail.

The Sun, Telegraph Online, Daily Mail, Express, The Independent,The Mirror,The Sunday Times, Marie Claire, Best, Top Sante, Spirit and Destiny, Natural Health, What the Doctors don’t tell you, New, Chat, Pick Me Up, Take a Break, Health, Weekly News, BBC Radio Surrey.

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What is the difference between the 'Take Control of Alcohol' and 'Stop Binge Drinking' recordings?

Take Control of Alcohol is to break the habit of everyday or regular drinking.

Stop Binge Drinking is for people who don't drink very regularly but when they do have a drink they drink huge volumes finding it difficult to stop.

Start with the recording which describes your drinking best.

Some people buy both recordings to cover all types of drinking as they associate with the two titles.

How long do I need to listen to the recordings?

Try to listen to the recordings every day for 3 weeks. You can alternate the tracks on different days. After this listen a few times per week until you make all the changes you want to make. You can listen again later for a top-up at any time in the future or for relaxation. Repetition of listening is important.

How soon will I see the results?

Some people begin to see changes within a day or a few days whilst other people see results within a few weeks. You may begin to notice you sleep better, you are more relaxed, your habits are changing and you are thinking less about the problems. Gradually you will make different choices as the new habits establish and you will begin to feel better in yourself.

When should I listen to the recordings?

Most people listen at bedtime. You can put the volume down low, let the messages wash over you and just fall asleep. Other people like to do a short track in the morning or after work on the sofa. As long as you are in a safe place find the time which suits you best.

How is it best to listen to the hypnotherapy recordings?

Turn the volume down low and let the messages wash over you. You don't need to hear all the words or keep up with the information or analyse the content instead just lay back and relax. The words will filter into your subconscious mind for you to make safe changes that you are ready for. Listen daily or regularly for 3 weeks or until you have made all the changes you want to make. Most people rest on the bed or on a sofa.

Can I listen to more than one recording title at the same time?

You can listen to more than one title but it is usually best to focus on one and then gradually introduce another title. Once you have listened to each topic for a focussed period of time you can then dip in and out of any of the recordings to keep yourself relaxed and on top of things.

What is the difference between the hypnotherapy recordings and having a one to one hypnotherapy session?

The recordings are very cost-effective. They are designed to cover as much as possible and they are complete programmes. But a one to one phone appointment will deal with more specific issues related to you personally. One to one sessions are more expensive but get directly to the root of the problems although tens of thousands of people have successfully made all the changes they want by listening to the recordings. There is no right or wrong but instead, do what suits you and your budget best.

- Some people make all the changes with the recordings.
- Some people start with the recordings and then have sessions later to tackle specific problems.
- Some people only have one to one phone sessions because they want to sort out a combination of issues specific to them.
- Some people start with one to one phone sessions and then go on to use the recordings later for relaxation to keep balanced.
- Ailsa's goal is to provide affordable solutions to help everyone improve their lives.

Does hypnotherapy work for everyone?

Most people are sceptical as to whether the hypnotherapy will work for them. Many people desperately need it to help them so they can be scared that it might not. People are generally surprised at how effective and enjoyable the hypnotherapy is. It is rare for hypnotherapy not to work. Ailsa Frank gives a 30 day money-back guarantee on recordings to give you the confidence to give the hypnosis downloads a try.

Do I need to buy the book Cut the Crap and Feel Amazing?

The book Cut the Crap and Feel Amazing is a great tool to assist you in your life generally but is separate from the hypnosis downloads and recordings. The book is based on the work which Ailsa Frank does with clients. It is easy to read with chapter summaries, enjoyable techniques and her great guidance to help you improve your life. It is written in a way which moves your mind on from problems as you read it. The beginning chapters cover getting into the 'Amazing Zone', letting go of worries/stresses, making new choices and being motivated. The following chapters go on to cover all life issues such as money, relationships, parenting, health, heartaches and loss. Following its success since being published in the UK in 2015 it is now being published in foreign languages around the world.

How does the money-back guarantee work?

If you are not happy with a recording for any reason we will give you a refund. Just contact us through the website contact page providing your name and order details, ask for a refund. We pride ourselves on customer care to help you have peace of mind. We have sold tens of thousands of recordings but are only asked for refunds very occasionally.

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Due to the increase in demand for downloads we have stopped selling titles in a CD form. However, some of our downloads are available as CDs on

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