Help! Why am I drinking too much?  

You have probably spent your whole life surrounded by alcohol which normalises it in your mind.  Most people know family, friends or work colleagues who drink regularly. TV commercials for alcoholic drinks are regularly on television. Whilst advertisers use alcohol to promote other products such as sofa and kitchens which sometimes show someone with a glass of wine or a bottle of wine as a prop designed to sell you a lifestyle. British TV programs such as Eastenders, Emmerdale, and Coronation Street are based on people drinking in the pub. This is all building subliminal messages to your subconscious mind so it actually feels weirder not to drink alcohol than drink excessively. This is why hypnotherapy is a real solution to combat alcohol habits. Your drinking habits build up like layers of an onion, every time your drink you are reinforcing the behaviour which builds habits around the alcohol and the emotions you feel at the time. The drinking layers include the emotions you feel at those times;
  • Stress
  • Boredom
  • Worries
  • Concern
  • Social pressure to drink
  • Drinking for the sake of it
  • Happiness having fun
  • Celebration
  • Switching off from daily life
  • To help you get to sleep
  • Cope with financial worries
  Drinking alcohol also may have masked confidence issues which usually begin at an earlier age. Hypnotherapy helps build your confidence as you let go of excess drinking. Just as someone learns to drive a car or tie their shoelaces, once you have learned to do something it is hard to forget it. In the same way, once you have learned to drink alcohol in a certain way it is hard to change the habit. On top of this, you have the cravings to deal with as most people like the taste. You may be rewarding yourself with alcohol after a hard day and you may look forward to a drink for social enjoyment.  All of these feelings make it harder to stop drinking. This is why without re-setting your subconscious mind using hypnotherapy it can be difficult to take back control of alcohol. The best time to start taking back control is right now. Remember, anyone who drinks regularly can become an alcoholic. For those people who become alcoholics, it creeps up on them as they begin to rely on alcohol more and more. No alcoholic would imagine it could happen to them. It only takes a few life events to push you further to increase your drinking to out of control levels. An unexpected redundancy, a financial stress, family illness or bereavement can all play a part in increased alcohol consumption. My system of alcohol reduction will help you take back control, I recommend ‘Take control of alcohol’ for everyday drinkers who want to break the habit and ‘Stop binge drinking for Women’ or ‘ Stop binge drinking for Men’ for those who drink bouts of excess alcohol. Or if you want one to one hypnotherapy phone appointments contact me through the website. Chapter 13 of my book "Cut The Crap and Feel AMAZING" covers addictions and obsessions and will help to break alcohol habits.