Ailsa Frank

Cht D.hyp MHF (GHR registered)

Self-help author and hypnotherapist

General Hypnotherapy Standards Council accreditation logo
National Hypnotherapy Society and Professional Standards Authority
General Hypnotherapy Register accreditation logo

I'm Ailsa Frank, I can help you in two ways either in one-to-one hypnotherapy appointments with me or by listening to my Feel Amazing app. I am a British hypnotherapist, and author of the award-winning book Cut the Crap and Feel Amazing published by Hay House. For more than 20 years I've helped thousands of people just like you from around the world, to improve their lives; from CEO's, actors, singers, busy parents, business owners and stressed employees...

I love helping people to transform their lives using hypnotherapy, as it is so effective in improving specific issues and overcoming challenges to reach 'amazing' goals.

STAT. 1
20+

Years helping people transform their lives

STAT. 2
2,000+

One-to-one clients helped worldwide

STAT. 3
60+

Hypnotherapy recordings in the Feel Amazing app

For more than 20 years, my goal and purpose has been to keep people on the 'amazing path' in life, and if they have fallen off because of life issues, I help lift them to get them back on track.

Memberships & QualificationsI am a qualified hypnotherapist (Cht, D.hyp, GQHP), a registered member of the the National Hypnotherapy Society UK (regulated by the Professional Standards Authority), National Guild of Hypnotists USA, General Hypnotherapy Register UK and an Associate Member of the Royal Society of Medicine. Level 3 Award in Education and Training.

Trained working with Post-traumatic stress disorder PTSD, anxiety, depression, self-esteem issues, addictions, hypnotic gastric band, hypnosis birth, fertility, neurological disorders, working with children and couples, psychoneuroimmunology, and cognitive behavioural hypnotherapy, mindfulness. Foundation in Art therapy.

I work with an array of topics including alcohol, stress, relationships, anxiety, heartbreak, exam pressure, depression, confidence and business success. I am well known for my alcohol reduction system which I developed to help people take back control of their drinking.

Hayley Goes Sober on BBC One with Ailsa Frank

(2:11 min in)

My own journey into hypnotherapy came from being so impressed by the effectiveness.

Before 2002

A Successful Creative Career

For 18 years, I worked as a food stylist and recipe writer, building a successful and creative career within the advertising and publishing world.

1
2002

A Life-Changing Turning Point

During my divorce in 2002, my life dramatically fell apart. I experienced a mental breakdown and lost custody of my 10-year-old daughter and was cut off from all my friends, family and belongings. This deeply challenging period became a pivotal moment in my personal  and career journey.

2
August 2002
October 2002
About Ailsa's Story
2002–2005

Healing Through Hypnotherapy

While rebuilding my life, I turned to hypnotherapy and was amazed by its effectiveness. It helped me heal emotionally, regain strength, and find clarity and direction.  And set me on a path to learn more and build my life from the ground up.

3
2005

Training as a Hypnotherapist

After training, I set out to help one person, so my own loses and struggles didn't feel so in vain. Little did I know I would go on to switch career and help thousands of people. I developed a comprehensive system with techniques, to heal the clients whole life, and I became a leading expert in alcohol reduction.

4
2005–Present

Supporting Transformation Worldwide

My work has since been featured regularly in major media outlets including national newspapers, magazines, and BBC radio and television. I have worked with people from all walks of life across the world in one-to-one, talks, workshops and keynote speaking. I know you can get better as I have done it myself.

5
Overcoming Dyslexia

From Challenge to Empowerment

After overcoming my own dyslexia symptoms using hypnotherapy, I went on to write not only my own book, translated into multiple languages,  but I have also written articles for leading publications across the UK.

6
Publication

Cut the Crap and Feel AMAZING

In my self-help book Cut the Crap and Feel AMAZING, I share simple, practical tools to release negativity, rise above life’s dramas, and step into the “amazing zone” for lasting positive change. When you feel you are falling off a cliff, I am here to support you.

7
8
2020 - App Founder

Feel Amazing App

In 2009 I launched a successful range of hypnotherapy CDs, which later became downloads. My bigger vision of making affordable help available to everyone became reality in 2020 with the Feel Amazing app, which includes my full catalogue of hypnotherapy recordings, tips, articles, inspiring stories and more.

What clients say

It is three years since I stopped drinking alcohol due to the hypnotherapy, thank you so much.

Doreen

Stop Drinking & Alcohol Reduction Hypnotherapy

I feel better in my clothes and I am eating more steadily.

Diane, Slough

Weight Loss for Women
(Best Seller)

Honestly, hypnotherapy with Ailsa saved my life. I was spiralling with cocaine and alcohol, and now I feel calm, stable and back in control.

Sarah

Cocaine, Recreational & Prescription Drugs Hypnotherapy

I spent years not sleeping, lying awake saying, why can't I sleep? But the phone appointments released all my fears and stresses. I also liked your hypnosis bedtime recording, which put me out like a light. I never heard the end of it. I sleep like a puppy now and bounce out of bed in the morning with enthusiasm. Thanks, Ailsa.

Isabel from the USA

Sleep & Insomnia
Hypnotherapy

I was drinking at least one bottle of wine per night, now I drink occasionally and never on my own.

Annabelle

Stop Drinking & Alcohol Reduction Hypnotherapy

I couldn’t eat or sleep since the break-up but now I am calm and happier than I’ve ever been.

Sophie, Buckinghamshire

Heartbreak & Loss Hypnotherapy

Ailsa taught me techniques to manage my thoughts and control anxiety and the hypnotherapy part has shifted my stress.

Holly, Enfield

Stress Release
Hypnotherapy

The fear gripping me during IVF melted away with the hypnotherapy sessions. Ailsa’s kindness and understanding changed the way I see things.

Kat, Hayes

Birth, Fertility & IVF Hypnotherapy

The school teacher pulled me aside to say how confident and engaging my son is recently. I know it is the hypnotherapy.

Victoria, Buckinghamshire

Teens & Children
Hypnotherapy

My confidence is back, my finances are stable and I’m no longer stuck in that cycle.

Michael, Hertfordshire

Boost Confidence Hypnotherapy

Having failed several exams in the past the stress of sitting new ones was overwhelming to the point I could not focus or study. Without the hypnotherapy I am sure I would have failed again but the sessions rewrote my past and got me in the best place to get on with everything – I passed!!

Steve, Ascot

Exam Stress & Study Focus Hypnotherapy

I recently enjoyed my flight! I never thought I would hear myself say anything positive about flying.

Laura, Camberley

Anxiety Fears & Phobias Hypnotherapy

I hadn't been to the dentist for several years, just the thought stressed me. After two hypnotherapy sessions, I booked an appointment with the dentist and quite enjoyed it surprisingly!

Helena, Berkshire

Anxiety Fears & Phobias Hypnotherapy

The speech went brilliantly. I had so much confidence I was asked afterwards how long I had been doing public speaking. As you know it was my first one.

Amanda, Bath

Boost Confidence Hypnotherapy

I have lost a couple of stones since the hypnotherapy and feel much more confident. I will be in touch for a top-up if I need it in the future. Thanks.

Felicity, Newcastle upon Tyne

Weight Loss
Hypnotherapy

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