Ailsa Frank: alcohol reduction specialist

The Sober Club profiles Ailsa Frank’s alcohol-reduction work, background and practical approach to changing drinking habits.

The Sober Club’s expert profile introduces Ailsa Frank as a hypnotherapist and alcohol reduction specialist, seen on BBC One’s ‘Hayley Goes Sober’ and in The Telegraph and the Daily Mail.

It explains how she retrained in 2005 after her own breakdown, found that many clients were drinking too much, and developed a system to help them cut down. In her own words, people need support in every area of life to let go of alcohol, which is why her recordings also cover stress, anxiety, loneliness and money worries.

National Hypnotherapy SocietyProfessional Standards Authority